Client: SoccerBible, Real Madrid, adidas Football, Pequods Pizza
Year: 2024
Overview: We were tasked with producing a special and comprehensive campaign marking the start of Real Madrid’s 2024 USA Summer Tour in Chicago. It started with developing a partnership with one of Chicago’s most sought after pizza spots, Pequods. From there we conceptualized and designed the primary campaign artwork that served as the flagship visual for the restaurant takeover, along with a limited collaborative t-shirt between SoccerBible, Real Madrid, adidas Football & Pequods Pizza and to top it off we had pizza box made especially for the project available only at Pequods.
All of this was done to set up an incredible moment where a small select group of Real Madrid fans were unknowingly shuttled to Pequods to share pizza with the likes of Lucas Vasquez, Brahim Diaz, Endrick, Arda Guler, Andriy Lunin and Fran Garcia. A truly special project!
Disciplines Enlisted: Concepting, Project Management, Resourcing, Styling, Design, Merchandising, Creative Direction, Creative Campaign Production, Videography, Photography
Designer - Leon Goodrum
Producer - Ellena Rodriguez
Producer - Tayne Yoon
Producer - Cindy Hoang
Production Assistant - Ross Palonis
Production Assistant - Max Fasules
Photographer - Rachel Perry
Photographer - Joey Perez
Photographer - Sharon Lopez
Producer, Head of Production - Niko Delgado
Head Of Creative, Creative Direction - Pete Martin
Client Services - Jürgen Alker, Jasmin Donald
Producer, Executive Producer - Joseph Ignacio