Client: SoccerBible, Real Madrid, adidas Football, Pequods Pizza
Year: 2024
Overview: We were tasked with producing a special and comprehensive campaign marking the start of Real Madrid’s 2024 USA Summer Tour in Chicago.
It started with developing a partnership with one of Chicago’s most sought after pizza spots, Pequods. From there we conceptualized and designed the primary campaign artwork that served as the flagship visual for the restaurant takeover, along with a limited collaborative t-shirt between SoccerBible, Real Madrid, adidas Football & Pequods Pizza and to top it off we had pizza box made especially for the project available only at Pequods.
All of this was done to set up an incredible moment where a small select group of Real Madrid fans were unknowingly shuttled to Pequods to share pizza with the likes of Lucas Vasquez, Brahim Diaz, Endrick, Arda Guler, Andriy Lunin and Fran Garcia.
A truly special project!
Disciplines Enlisted: Concepting, Project Management, Resourcing, Styling, Design, Merchandising, Creative Direction, Creative Campaign Production, Videography, Photography
Human(s)
Designer - L.Goodrum
Producer - E. Rodriguez
Producer - T. Yoon
Producer - C. Hoang
Production Assistant - R. Palonis
Production Assistant - M. Fasules
Photographer - R. Perry
Photographer - J.Perez
Photographer - S.Lopez
Creative Direction - P. Martin
Client Services - J.Alker, J.Donald
Producer, Head of Production - N. Delgado
Producer, Executive Producer - J. Ignacio
Instagram - Navy Navy
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